OUR WORK

What happens when you put data science PhDs, content strategists, producers, editors, and a team of designers and developers in a room?

The same people that made our brands the fastest-growing sites online are the brains behind our award-winning ad solutions. We do things smart, and we do them fast.

Signal Labs is the in-house Content Studio at Dotdash.

We use our proprietary data and best-in-class creativity to tell brand stories, and our massive scale gets that content in front of the right audience at the exact moment that they need it.

Video, custom content destinations, innovative technology, social, mobile…we do it all in-house.

Ad solutions rooted in data and built for speed, engagement, and viewability

Dotdash offers a consistent suite of products across our sites for ease of scaled distribution. We also offer specific products by site based on the endemic needs of the category.

We combine fully-responsive ad serving technology and 20 years of audience targeting data with smart, high impact placements because we know that simple, fast, and interesting ads capture user engagement and translate to advertiser success.

  71% Viewability
Native CTR 76% above industry benchmarks
Custom media engagement 75% above industry benchmarks

Source: DFP Active View measure of viewability, April 2017. US specific.

Beautiful, impactful, engaging creative that delivers on all major KPIs

Download Ad Specs

We’ve been a leader in Programmatic for as long as it has existed.

With a team of programmatic experts, data scientists, engineers, and account managers, we take the complexity out of programmatic buying, and we do it better than anyone else.

We pair one of the most sophisticated, advanced ad serving methodologies in the industry with proprietary predictive algorithms to strengthen performance and deliver higher ROI for our clients.

By prioritizing programmatic over standard direct, we sell all inventory holistically. Our content is safe, our reporting is transparent, and methods of transaction are all created equally.

Recent Awards

Dotdash 2017 Digiday Award Winner, Executive Team of the Year
Verywell 2017 Shorty Awards Finalist, Best Brand Redesign
The Balance: Regrow Lettuce 2017 Telly Awards Bronze Winner, General Education & Discovery for Short Form/Social
Signal Labs & Disney: Extend the Magic Facebook Canvas 2017 Communicator Awards Distinction, Features: Visual Appeal
Lifewire 2017 Communicator Awards Distinction, Websites - General: Other
Verywell 2017 ASHPE Awards Bronze Award Winner, Best Website/Online Presence of a Publication Category
BEHR: Making It Mine 2016 Digiday Publishing Awards Finalist, Best Branded Content Program
BEHR: Making It Mine 2016 Min Best of the Web Awards Finalist, Piece of Native Advertising Content
The Balance: Regrow Lettuce 2016 Min Best of the Web Awards Finalist, Scripted/Unscripted Video or Series
Verywell 2016 EPPY Award Winner, Best Redesign/Relaunch
Verywell 2016 EPPY Award Finalist, Best Overall Website Design
Verywell 2016 EPPY Award Finalist, Best User Experience Design
The Balance 2016 EPPY Award Finalist, Best User Experience Design
Verywell 2016 OMMA Awards Finalist, Best Health/Wellness Website

Want to partner with us?

advertise@dotdash.com