The Spruce offers practical, real- life tips and inspiration to help users create a home they love.
The Balance helps you earn more, spend smarter, invest well, and build a more secure future.
Verywell takes a human approach to health and wellness content—a welcome alternative to hyper-clinical health sites.
Lifewire shows you how to fix, learn how-to, choose what to buy, and make the most out of your tech.
TripSavvy gives you the confidence to spend your vacation actually vacationing, not fumbling with a guidebook.
ThoughtCo is built for those that believe learning is a never-ending process.
100% organic traffic.
100% expert created content.
100% brand safety, guaranteed.
77MM
monthly UVs
1 in 4
people in the US
reached every month
#1
fastest-growing publisher online
20
years of data
6
premium brands
Meet Magellan
Our proprietary data and targeting platform helps you reach your audience at the moment they need you most — their moment of intent. Demographics tell you who someone is. Magellan can tell you what that person cares about.
We see 1 in 4 Americans each month. We see the intent of 10s of millions, across thousands of topics, baselined to 20 years of data. Consumer interest is predictable.
We have 20 years of experience capturing user intent.
Our sites reach users in their moment of need. These intent signals matter.
Intent = impact for brands.
5-10X
ENGAGEMENT
When we target users by intent,
we see 5-10X higher ad engagement.
