Dotdash brands are among the biggest, fastest-growing, and most trusted properties on the internet.

Verywell takes a human approach to health and wellness content—a welcome alternative to hyper-clinical health sites.
The Spruce offers practical, real- life tips and inspiration to help users create a home they love.
The Balance helps you earn more, spend smarter, invest well, and build a more secure future.
Investopedia helps you understand complex financial concepts, sharpen your investing skills, learn to manage your money and pick the right financial products.
Lifewire shows you how to fix, learn how-to, choose what to buy, and make the most out of your tech.
TripSavvy gives you the confidence to spend your vacation actually vacationing, not fumbling with a guidebook.
ThoughtCo is built for those that believe learning is a never-ending process.

100% organic traffic.

100% expert created content.

100% brand safety, guaranteed.

77MM monthly UVs
1 in 4 people in the US reached every month
#1 fastest-growing publisher online
20 years of data
7 premium brands

Meet Magellan

Our proprietary data and targeting platform helps you reach your audience at the moment they need you most — their moment of intent. Demographics tell you who someone is. Magellan can tell you what that person cares about.

We see 1 in 4 Americans each month. We see the intent of 10s of millions, across thousands of topics, baselined to 20 years of data. Consumer interest is predictable.

We have 20 years of experience capturing user intent.

Our sites reach users in their moment of need. These intent signals matter.

Intent = impact for brands.


When we target users by intent,
we see 5-10X higher ad engagement.